UNIVERSITY PROJECT
We were asked to develop a proposal for a fashion brand of our choice that involves the use of augmented reality or virtual reality.
The proposal should enable the brand to engage more with their audience to drive sales, tell the brand story or provide a new service.
The proposed idea is a VR experience where couture customers can experience the begging to finished product and process in the house of Dior, without actually being in Paris. This smart, new and exciting way of personal tailoring will also tell Dior's brand story and heritage throughout different rooms in the VR world. The service offers full customisation and limitless possibilities in terms of creativity. It is targeted at an affluent customer who can have and experience nearly anything. It will make the client feel special and with its truly private and unique service will engage with the couture audience on a whole new level.
Please contact me to find out more and see the full story boards.
