Industry Projects
Concept: A Whole Year of Hackett
To celebrate the magic of Christmas (2019) the Hackett London marketing team delivered a store-traffic initiative where I executed the development of an idea from concept to completion and distribution of a global-wide raffle for an opportunity to win a can't-miss Hackett prize: 1 year of Hackett.
The raffle was available in full price, free-standing stores and was live for the month before Christmas. Shoppers were advised by sales assistants and in-store communications that every purchase during the timeframe over a certain amount was automatically entered (via the brand’s loyalty platform) and one lucky person will receive the gift of one complete Hackett outfit, every single months for a full year.
The raffle was supported by numerous communications which I implemented ranging from in-store POS, email newsletters, paid and organic social, evites and dedicated website landing page and was further communicated by a number of press and retail partners.
The raffle also served as an additional hook for our Christmas events communications and activations.
Hackett.com landing page, organic and paid social communications
Sloane Street Retail Association Communications (organic social, dedicated webpage & newsletter feature)
One New Change Retail Association Communications (webpage, solus email & digital screens)
Victoria Leeds Shopping Centre Communications (organic social posts)
Featured in the Tatler Club December email which went out to 33k readers and succeeded with a 19% opening rate
