I am currently working as a Junior Brand Manager for the British luxury fragrance and personal care brand Molton Brown. I am supporting the marketing team in building and executing the marketing strategy and activation plans for Molton Brown across the EMEA region with a focus on the DACH and UK & Ireland Wholesale channels.
After graduating from university I worked as part of the marketing team for the premium menswear brand Hackett London. I supported the business by delivering marketing and event initiatives across the brand; building awareness, footfall and sales through strategic marketing plans worldwide.
In 2019 I graduated with a First Class Honours in BA (Hons) Fashion Marketing and Promotion from the University of Westminster in London. For my Final Major Project I was successfully shortlisted and then became a finalist for the 2019 Graduate Fashion Week Marketing Award.
While studying Fashion Promotion and Marketing in a very creative and hands-on way I looked at, among other things, consumer behaviour and trends, market research and campaign planning and development. My degree has allowed me to look at these elements from different perspectives. This has increased my interest in building meaningful and sustainable engagement with consumers and brand partners and has shown me how cutting-edge marketing activities affect, consciously and unconsciously, the consumer's decisions and can be used to enhance the commercial objectives and drive the business' success.
I am hugely passionate about creating innovative marketing strategies and pulling together ideas and organising the means of execution. I am always hard working with a lot of enthusiasm and have a strong attention to detail.
Experienced in luxury beauty & fashion, education, retail and professional customer service, and a passion for more considered and sustainable products.
Feel free to contact me.
Graduate Fashion Week 2019 Marketing Award Finalist
Westminster School of Media, Arts and Design’s Excellence Award 2016 / 17 & 2017/18
Westminster Distinctiveness Award, Outstanding Talent Bank Student of the Year 2017 / 2018
The Award of the Ede and Ravenscroft Prize 2018
QHT - In Session Scholarship 2018